With Vamp's Paid Media services, brands can now enhance their influencer campaigns on the platform by opting for additional paid media support. This add-on service allows brands to amplify campaign reach and engagement beyond organic posts. Here’s an overview of the features, budgeting, and steps to access paid media on the Vamp platform.
Benefits of Paid Media on Vamp
Brands can:
- Opt for Paid Media After Campaign Launch: Once a campaign is live, brands can purchase paid media services on the platform, providing flexibility to decide after seeing the content.
- Utilize Remaining Campaign Budgets: Leftover funds in a brand’s wallet can be allocated toward paid media.
- Select Budget and Objectives from a Rate Card: Choose a paid media budget according to your campaign objectives.
- Access Combined Reporting: View paid media results alongside organic content performance for a holistic view of campaign impact.
Paid Media Budget Requirements
A minimum budget is required based on your preferred currency:
- AUD, USD, GBP, SGD, EUR: 5,000
- IDR: 80,000,000
- JPY: 700,000
Briefing Requirements for Paid Media
- Social Platform Selection: Paid media can only be applied to the social platform(s) specified in the briefing form or chosen during creator selection.
- Target Audience Location: You may select multiple countries for your target audience.
- Industry Category: Choose one of the following categories:
- Beauty
- Fashion
- Retail
- FMCG
- Tech
Notes:
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Payment will always be taken from your wallet. If a brand doesn't have funds in its wallet, the platform will prompt you to top-up.
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Paid media spend is not taken from the campaign spend. If you want to use the remaining budget from a campaign for paid media, brands can transfer those funds to the wallet first.
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The funds deducted from your wallet for paid media will be in the same currency as the campaign.
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You can create multiple paid media campaigns (no restrictions on how many).
Restrictions: Paid media is unavailable for content-only or lite (Beta) campaigns.
How to Purchase Paid Media via the Content Hub
1. Navigate to the 'Report' Tab: From the campaign dashboard, go to the "Report" tab.
2. Click 'Increase Performance': Select this option to start your paid media campaign.
3. Select a Performance Goal: Choose one goal from the "Performance Goal" section, then click "Submit."
4. Confirm Payment: Add your payment details and confirm your order.
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5. Track Paid Media Performance: To view the status or performance of your paid media campaign, go to the "Reports" tab and select "Paid Media."
How to Purchase Paid Media During an Active Campaign
- Go to the 'Report' Tab: In the active campaign view, open the "Report" tab.
- Select 'Increase Performance': This opens the paid media purchase form.
- Complete the Form: Fill out the required fields in the "Paid Media" form.
- Click 'Buy Now': Finalize your purchase.
Note: If your region doesn’t support paid media directly, an alternative form will appear. Fill out the form and select “Book a Call.” A member of our team will contact you to discuss objectives and budget.
Editing a Paid Media Campaign
If you need to make adjustments to your paid media campaign:
- Navigate to the 'Report' Tab: Open the campaign’s "Report" tab.
- Click 'Edit': Find the "Edit" option in the top-right corner.
- Save Changes: After making adjustments, click "Save" to confirm.
By following these steps, you can seamlessly incorporate paid media into your campaigns, maximizing the reach and effectiveness of your brand’s collaborations on Vamp.
For additional assistance, reach out to our support team.
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