TikTok One: Features and Brand Experience

As a TikTok partner, Vamp will be updating the platform in line with TikTok's introduction of TikTok One (TTO), in replacement of the TikTok Creator Marketplace (TTCM).
This migration ensures that any TikTok content created and posted by your chosen creators still receives full insights and reporting via the Vamp platform. 

---

Features of TikTok One

• Campaign Codes: The previous system of using campaign codes is now replaced by using an "Invite Link." The major improvement is that the invite link never expires, unlike the old campaign codes, which were only valid for 60 days.
• Linking Posts: When linking posts to specific campaigns, creators must use the "Invite Link" provided, which links directly to the relevant campaign.

---

Brand Experience

For brands, the experience remains mostly unchanged, with one key update:

• The Invite Link now appears in place of the old campaign code within the Brand Dashboard Deliverable Modal.

Important note: this new flow of uploading TikTok content is separate from running a Spark Ad on TikTok. To run a Spark Ad, please follow the standard process which can be found in the following articles:

Guidelines for Spark Ads Collaboration with Creators

Amplifying Your Campaign with TikTok Spark Ads on Vamp

---

FAQs

1. Will post reporting still be updated for old TTCM campaigns?
   Yes, reporting for campaigns created before the TTO migration will continue to work as usual.

2. Why do some of my campaigns still have a campaign code and not an invite link?
   Campaigns that were initiated before the migration to TTO will continue using the old system, including the campaign code.

3. Does the invite link expire?
   No, the invite link never expires, which is a significant improvement over the previous campaign codes that were valid for only 60 days.

4. What is the maximum number of creators I can invite to a TTO campaign?
   You can invite up to 500 creators to a single campaign via the invite link.

5. For creators who didn't join TikTok One, would their TikTok post insights still be available within Vamp?
   

   Yes, their post insights would be available if they haven’t joined TikTok One. They just need to have linked the post to the campaign via the “invite link” which we provide them in the Vamp app and dashboard. Note that the "invite link" invites them to that specific campaign, not TikTok in general.

---

With the shift to TikTok One, the main change is the move from campaign codes to the invite link system, which offers more flexibility and an unlimited validity period. While creator workflows have slightly changed, the brand experience remains largely the same, ensuring a smooth transition for campaign management. If you have any further questions, you may refer to this TikTok API Business link or contact support for assistance.