Selecting Creators for Your Campaign

Choosing the right creators for your campaign is crucial for its success. This article provides step-by-step instructions on how to select creators on the Vamp platform and offers tips for making informed decisions.

Step-by-Step Guide to Selecting Creators

Step 1: Access Your Campaign

• Click on the campaign for which you want to select creators. Your screen will display the campaign details.

Step 2: View the Applicant List

• At the top of the screen, you will see:
  • The total number of Vamp tokens available for spending.
  • The total number of applicants for your campaign listed on the left-hand side of the screen.

Step 3: Assign Deliverables to Creators

• As you assign deliverables to a creator, the tokens in your budget will be deducted according to the token value of the selected creator.
• Each creator’s rates for different content types will be listed under the 'cost' section.
• Note that creators set a maximum number of deliverables they are willing to create, and you cannot exceed this limit.

Step 4: Choose Your Platforms

• Brands can allocate content across Instagram, TikTok, and YouTube, allowing you to manage all your creators from one place.
• Switch between the Instagram, TikTok, and YouTube tabs in your portal to view applicants on each platform.

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Tips for Making Informed Decisions

When selecting creators, consider the following factors to ensure you make the best choices: 

1. Content Allocation:

   • Continuously refer to your collective content allocations to assess your progress against your desired output for the campaign.

2. Achieving Desired Results:

   • Double-check that your content allocation collectively meets your campaign objectives. Ask yourself:
     • Does it achieve the reach and average engagement you hope for?
     • Are you targeting the correct demographics (age, location, and gender)?

3. Quality and Tone:

   • Review the content on each creator's Instagram or TikTok profiles to ensure it reflects the tone of voice and quality you expect.

4. Record of Questions/Answers:

   • Keep track of any questions and answers from the brief that are relevant to your selections.

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Final Approval

Once you have reviewed all the above criteria and are satisfied with your selections, you can proceed to approve them.

• If everything meets your expectations, feel free to hit the 'Start Campaign' button to approve your creators.

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Need More Guidance?

If you’d like more information or tips on selecting your creators, please refer to our comprehensive guide here. Selecting the right creators is key to your campaign's success, so take your time to make thoughtful decisions. If you have any questions or need further assistance, don't hesitate to reach out to our Support team via the platform.