Criteria for Selecting Creators on the Vamp Platform

Selecting the right creators for your campaign is vital for achieving your marketing goals. This article outlines the key criteria to consider when choosing creators on the Vamp platform and offers practical tips to streamline your selection process.

Criteria to Consider When Selecting Creators

1. Creator's Profile

• Review Aesthetic and Quality:
  • Click on the creator's handle to open their account in a new tab. Analyze their aesthetic, tone of voice, and overall content quality.
  • Ensure that their style aligns with the objectives of your campaign and resonates with your target audience.

2. Audience Insights and Metrics

• Leverage Data for Informed Decisions:
  • The Vamp platform pulls audience data directly from Meta, YouTube, and TikTok's API, providing essential insights for your selection.
  • Depending on your campaign objectives, focus on metrics such as engagement rates and audience demographics.
  • Consider a mix of creators across various follower tiers (macro to micro) to optimize organic results.

3. Track Overall Campaign Metrics

• Monitor Combined Metrics:
  • As you allocate content to different creators, the combined metrics will update at the top of the screen.
  • Regularly refer to the collective squad metrics to ensure you're on track to meet your key performance indicators (KPIs) and gauge the success of your campaign.

4. Using Filters to Find Relevant Creators

• Simplify Your Decision-Making:

  • Click the ‘Filters’ option on the right side of the page to hide/show specific information.
  • Use drop-down menus to filter creators based on:
    • Status
    • Gender
    • Country
    • Age

• Set Ranges with Sliders:

  • Adjust sliders for Followers, Engagement, Match, Rating, and Token Value to focus on your desired criteria.

• Show/Hide Information:

  • The ‘Show information’ section allows you to display only relevant metrics, making it easier to find creators who meet your primary success drivers, such as engagement and audience location.

5. Using Sort or Search Functions

• Sort Columns:
  • Hover over the column header to access the sort arrow, allowing you to organize the data alphabetically or numerically.
• Search for Specific Creators:
  • Utilize the search bar at the top of the page to quickly find a specific creator by entering their handle.

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Additional Tips

• Default Sorting:

  • The newest applicants will appear at the top of the list by default. Note that applying filters or sorting will override this default setting.

• Regularly Save Your Progress:

  • Use the ‘Save’ function frequently to prevent losing your changes.

• Utilize the Shortlist Feature :

  • Narrow down your selections further or create a concise list to share with clients.

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Need More Guidance?

If you're seeking additional resources or tips on how to effectively select creators on the Vamp platform, check out our comprehensive articles on how to select your creators. Selecting the right creators can significantly impact your campaign's success, so take the time to review these criteria carefully.

If you have further questions or need assistance, you may visit our FAQ page or don’t hesitate to reach out to our Support team via the platform.