Guidelines for Spark Ads Collaboration with Creators

Spark ads provide brands the opportunity to run ads directly from a creator’s handle, enhancing the effectiveness of your collaborations. To ensure your content passes the ad review process, adhere to the following requirements:

Requirements for Content Approval

1. Authorization Code

   • Creators must share their authorization code with the brand. Make sure the code is generated for the duration of the paid media activity (e.g., 60 days). Instructions on generating the code can be found here.

2. Music Usage

   • If using music, ensure it is sourced from the TikTok Commercial Music Library.

3. Caption Restrictions

   • Do not include URL links in the caption of the organic content.
   • You can mention one @brand handle in the caption.

4. Video Length

   • The video must not exceed 60 seconds in length.

5. Branded Effects

   • If utilizing a branded effect, ensure the content is filmed without any cuts or transitions.

6. Content Guidelines

   • Avoid any depiction of dangerous behavior or the use of swear words that may trigger ad review flags.
   • Ensure content adheres to safe zones for all phone types, particularly when adding text or captions on screen.

7. Disclosure

   • Use #ad within the caption to disclose the promotional nature of the content.

Inputting Your Brief

When creating your brief on the Vamp platform, include these guidelines to ensure that creators are fully aware of the requirements upfront. This will help streamline the approval process and enhance the success of your Spark ads.

If you need to share additional resources with creators, feel free to provide them with helpful articles or links regarding these requirements.