Why do I need to connect my Instagram Account?
To run Branded Content Ads from your Facebook Ads Manager - firstly, you would need permission from the creator to turn their organic post into a Branded Content Ad. By first connecting your Instagram account, we can leverage our partnership with Meta to use their API to complete many of the required steps for you (without the need to navigate away from the Vamp platform).
Why do I also need to connect my Facebook Account?
Every Instagram business account is now connected to a master Facebook (Meta) account. This allows you to deploy ads across Meta's platforms (Facebook, Instagram, and even Marketplace) so essentially, you will connect your Instagram account via your Facebook login.
How do I get started?
1. Head to your Account Settings on the Vamp platform, then select 'Connect'.
2. Follow the prompts to complete the authentication and be sure to accept any necessary permissions.
The option to place spend behind any available Partnership Ads via your ads manager will automatically be available provided that the @handle defined in your campaign (under the Partnership section) is the same as the one you connected to your account via settings.
Ensure your company’s account is set to a ‘business’ profile.
Make sure your Instagram business profile is connected to a Facebook Page.
Ask the relevant person if you don’t yet have admin access to your Facebook Page.
Don’t toggle off any permissions to avoid possible connection issues.
If you get stuck, please contact our help centre and we'll gladly assist you.