Briefing creators: Fashion & Retail industry or products

At Vamp, we recognize that collaborations in the fashion and retail industry require specific guidelines and adherence to local advertising codes. The following content rules and survey questions will assist you in briefing creators effectively.

Important Framework

This guide should be used in addition to:

• Vamp's Code of Conduct
• Smart Briefs & Best Practices

Dos

• Style with Non-Branded Items: You may pair the clothing items with other non-branded, plain clothing to enhance the look.
• Presentation Matters: Ensure that the clothing is well presented—free of wrinkles, not obscured by other items, and with nothing that detracts from the hero product.

Don'ts

• No Other Brand Visibility: Any additional clothing in the content must be non-branded. Do not show or tag any other clothing brands, including logos.
• Maintain Authenticity: Avoid editing or filtering the content in a way that misrepresents the color or appearance of the products; they should be true to the original items.

Survey Questions

To facilitate the creative process, consider including the following survey questions:

1. Creative Concept Submission: Please share your creative concept for this campaign. How will you bring the [brand] products to life and engage with your following?

2. Size Requirements: What clothing/shoe size do you require?

By following these guidelines, fashion and retail brands can ensure effective and authentic collaborations with creators, leading to engaging and visually appealing content for their audiences.