Briefing creators: Beauty & Skincare industry or products

At Vamp, we understand that effective collaborations in the beauty and skincare industry require specific guidelines. This document outlines essential do's, don'ts, and survey questions to help you effectively brief creators. Please use this guide alongside Vamp's foundational documents to ensure compliance with relevant local advertising codes.

Important Framework

This guide should be used in addition to:

• Vamp's Code of Conduct
• Smart Briefs & Best Practices

Dos

Demonstrate Proper Application

• Clearly demonstrate the correct application of the product to educate your audience.

Ensure Label Visibility

• Ensure that the product label is clear and legible when showing the product to the camera.

Contextual Settings

• Shoot your content in contextually relevant settings, such as a bedroom or bathroom for skincare products.

Maintain Grooming Standards

• Ensure your nails are manicured to present a polished image.

Highlight Key Benefits

• Mention key product benefits and/or ingredients to inform viewers about the product's value.

Utilize Natural Lighting

• Shoot your content in natural lighting for a more authentic and appealing look.

Don'ts

Avoid Competitor Brands

• Do not feature any other brands in your content, including logos or recognizable items in the background.

No Nudity or Excess Skin

• Avoid featuring nudity or too much skin to maintain a professional appearance.

Keep Product Colors Accurate

• Do not edit your photos in a way that alters the product's colors or shades.

Provide Accurate Information

• Avoid making false or misleading statements about the products.

Limit Use of Filters

• Do not use filters that significantly change your appearance or the product's presentation.

Survey Questions

To guide the creative process, consider including the following survey questions:

1. Foundation Shade: What is your foundation shade?

2. Product Representation: Which of the following products would you like to represent?

3. Skincare Concerns: What are your skincare concerns?

By following these guidelines, beauty and skincare brands can foster effective and engaging collaborations with creators, resulting in authentic content that resonates with their audience.