At Vamp, we recognize that each brand category necessitates specific guidelines for effective creator collaborations. This document outlines essential do's, don'ts, and survey questions tailored for the technology industry. Please use this guide alongside Vamp's foundational documents to ensure compliance with relevant advertising codes.
Important Framework
This guide should be used in addition to:
Do's
Highlight Product Benefits
- Discuss the benefits of the product and its features to inform and engage your audience effectively.
Simplify Tutorials
- For tutorial or how-to content, keep instructions straightforward so that both new and experienced users can easily follow along.
Don'ts
Avoid Competitor Products
- Do not feature any competitor products in your content to maintain brand focus.
No Cybersecurity Mentions
- Refrain from discussing cyber attacks or related terms that may induce concern.
Device Consistency
- For mobile phone-related briefs, do not share or use content created on a different device to ensure authenticity.
Survey Questions
To streamline the creative process, consider including the following survey questions:
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Product Usage: Do you currently own or use product X?
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Feature Focus: Which product feature or benefit would you like to highlight in your content?
By adhering to these guidelines, technology brands can foster effective and engaging collaborations with creators, leading to valuable content that resonates with audiences.
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