At Vamp, we recognize that successful collaborations with creators in the FMCG (Fast-Moving Consumer Goods) and GPG (Grocery Products) industry require specific guidelines. This document provides essential do's, don'ts, and survey questions to help you effectively brief creators. Please use this guide alongside Vamp's foundational documents to ensure compliance with relevant local advertising codes.
Important Framework
This guide should be used in addition to:
Dos
Create an Inviting Setting
- Ensure that the setting looks premium, indulgent, and inviting to appeal to your audience.
Showcase the Product
- Keep the product clean, pristine, and clearly visible, including packaging where reasonable.
Maintain Freshness
- Ensure all products look natural, fresh, and well-integrated into the setting.
Present Tidy Packaging
- If the packaged box is open, ensure it looks tidy and organized.
Share Recipes
- Include the recipe in the caption to provide value to your audience.
Don'ts
Avoid Health Claims
- Do not make any health claims regarding the products.
Prevent Overconsumption Depictions
- Ensure that content does not suggest overconsumption of products.
Steer Clear of Unhealthy Practices
- Avoid using unhealthy ingredients or cooking methods in your content.
Survey Questions
To guide the creative process, consider including the following survey questions:
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Creative Concept/Recipe: What is your creative concept or recipe?
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Product Focus: Which product, flavor, or variety would you like to feature?
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Competitor Collaboration: Have you worked with any competitor brands within the last 6 months?
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Cooking Style: How would you describe yourself when it comes to cooking at home?
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Dietary Preferences: What would be your dietary pattern of choice? (Multiple choice responses, e.g., Pescatarian, Vegetarian, Vegan, etc.)
By following these guidelines, FMCG and GPG brands can establish effective and engaging collaborations with creators, leading to valuable and appealing content for their audiences.
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