Briefing creators: Travel/Tourism industry or products

At Vamp, we recognize that effective collaborations in the travel and tourism industry require specific guidelines and compliance with local advertising codes. The following content rules and survey questions will help you brief creators effectively.

Important Framework

This guide should be used in addition to:

• Vamp's Code of Conduct
• Smart Briefs & Best Practices

Dos

• Include People with Consent: Incorporate others in your content (with their consent) to enhance relatability.
• Leverage Trends: Use trending travel themes, audio, and content styles to engage your audience.
• Follow Safety Guidelines: Adhere to all safety rules and guidance provided by third-party operators during activities.
• Obtain Permissions: Ensure you have the necessary licensing/permission before flying a drone.

Don'ts

• Avoid Covid-19 References: Stay positive and focus on the future of travel; do not reference Covid-19.
• Keep Swimwear Content Family-Friendly: Ensure that any content featuring swimwear is appropriate for all audiences.

Survey Questions

To streamline the collaboration process, consider including the following survey questions:

1. Travel Insurance Acknowledgment: All travel insurance is at the influencer’s own expense. The influencer must obtain relevant travel insurance—please acknowledge this below.

2. Availability Confirmation: Are you available to travel to [location] between the dates of [dd/mm] and [dd/mm]?

3. Existing Content Inquiry: Do you have existing content from [location]?

4. Creative Concept Submission: Please share your initial creative concept, including location, wardrobe, themes, etc.

By adhering to these guidelines, brands in the travel and tourism industry can ensure responsible and engaging collaborations with creators, resulting in memorable experiences for audiences.