Briefing creators: Automotive industry or products

At Vamp, we recognize that different brand categories necessitate distinct rules and guidelines for successful creator collaborations. This article outlines recommended do's, don'ts, and survey questions specifically tailored for brands in the financial industry. This guide should serve as a starting point for your brief while ensuring compliance with any relevant local advertising codes.

Important Framework

Before diving into the specific guidelines, please ensure you are familiar with the following foundational documents:

• Vamp's Code of Conduct 
• Smart Briefs & Best Practice

---

Automotive Industry Guidelines

Do's

• Do only use approved/provided brand logos in your content 
• Make sure the car featured in your content does not mislead audiences by presenting something that isn't available
• Follow brand guidelines regarding mood boards, fonts, colours etc. 

Don'ts

•  Don’t show anything that could be considered dangerous or fast-driving 
• Do not greenwash when speaking about benefits or features (if electric/hybrid)
• Don't show any other brand logos or symbols
• Don't engage in any irresponsible behaviour prior to driving

---

Survey Questions for Legal Approval

To streamline the review process and ensure compliance, consider including the following survey questions in your brief:

1. Availability Confirmation:

   • Can you confirm your availability for car rental or loan during the campaign period?

2. Driver's License Validation:

   • Do you have a valid driver’s license for [location]? Please provide details.

---

Conclusion

By following these guidelines, automotive brands can effectively collaborate with creators while adhering to relevant advertising standards. This not only protects your brand’s reputation but also ensures that the content resonates positively with your audience.

For further assistance or to access additional resources on best practices for creator collaborations, please reach out to our support team. Your commitment to these guidelines will help create successful campaigns that effectively showcase your automotive brand.