At Vamp, we recognize that different brand categories necessitate distinct rules and guidelines for successful creator collaborations. This article outlines recommended do's, don'ts, and survey questions specifically tailored for brands in the financial industry. This guide should serve as a starting point for your brief while ensuring compliance with any relevant local advertising codes.
Important Framework
Before diving into the specific guidelines, please ensure you are familiar with the following foundational documents:
Financial Industry Guidelines
Do's
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Ensure that all advice provided is general and does not include any claims.
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Showcase and guide audiences through the product when talking about the benefits.
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Include the end frame/logo/branding at the end of the video.
Don'ts
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Do not provide direct financial advice such as - comparable rates, loan types, interest rate speculation, etc.
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Don’t alter the meaning of the product or provide any false information.
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Don’t mention or depict competitor products.
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Don’t mention or include any other brands within the content.
Survey Questions for Legal Approval
To streamline the review process and ensure compliance, consider including the following survey questions in your brief:
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Creative Concepts:
- Please share your creative concepts along with a rough script for legal approval.
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Prior Experience:
- Have you previously created content for any other financial services or products? If so, please provide details.
Conclusion
By adhering to these guidelines, brands in the financial industry can effectively collaborate with creators while maintaining compliance with relevant advertising standards.
For further assistance, feel free to reach out to our support team or consult our additional resources for more detailed insights into best practices for creator collaborations. Your attention to these details will help ensure a successful campaign that resonates with your audience.
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