Briefing creators: Pharmaceutical industry or products

At Vamp, we recognize that collaborations with creators in the pharmaceutical industry require careful consideration of specific guidelines and local advertising codes. This article provides essential do's, don'ts, and survey questions to guide your briefing.

Important Framework

This guide should be used in addition to:

• Vamp's Code of Conduct
• Smart Briefs & Best Practices

Dos

• Be Educational: Maintain an educational tone in all communications to ensure the audience receives informative content.
• Be Comprehensive and Fair: Present information in a balanced manner, considering all relevant aspects.
• Share Personal Experiences: Creators should discuss their own experiences with the product or topic.
• Include a Disclaimer: Use the following statement in all posts: “For more information on [product], please talk to a healthcare professional.”

Don'ts

• Avoid Specifics: Do not mention specific brands, trade names, medicines, treatments, vaccines, or any active ingredients.
• No Promotional Statements: Refrain from making promotional claims or comparisons with other products.
• Do Not Encourage Specific Treatments: Avoid encouraging the audience to seek treatment or specific medications.
• Prevent Alarm: Do not create unnecessary alarm or misunderstanding within the community.
• No Misleading Information: Ensure that all statements are accurate and not misleading.

Survey Questions

To help creators frame their content effectively, consider incorporating the following survey question:

• Personal Experience: What is your personal experience with [brand] or [product], and how will you educate your audience?

By following these guidelines, brands in the pharmaceutical industry can ensure responsible and effective collaborations with creators, fostering a positive and informative experience for their audience.