When executing paid media for your brand, Vamp may request “partner” access to your app’s Facebook SDK. This access is essential for accurately measuring campaigns with app install or purchase objectives, helping to maximize results and optimize campaign effectiveness.
What is the Facebook SDK?
The Facebook SDK (Software Development Kit) allows for tracking of specific in-app actions, which can then be used for ad targeting, optimization, and measurement. By tracking these actions, Vamp can improve the efficiency and impact of Facebook advertising campaigns related to your app.
How Does the SDK Work?
When a customer interacts with your Facebook ad and performs an action—such as installing the app or making an in-app purchase—the SDK records and reports the event. This enables Vamp to:
- Drive app installs more effectively
- Reach high-value customers
- Measure campaign success in real time
Without SDK access, the campaign can’t optimize for installs or track conversions, which may lead to missed opportunities and lower ROI.
How to Grant Vamp Access to Your Facebook SDK
To share access, an admin from your brand’s Facebook Business Manager should follow these steps:
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Navigate to Business Settings
- In Facebook Business Manager, go to Business Settings.
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Select Your App
- Under Accounts, choose Apps.
- Find the relevant app and click Assign Partners.
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Enter Vamp’s Business Manager ID
- Input Vamp’s business manager ID: 1584182991890883.
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Enable “View Insights”
- Ensure that the View Insights permission is switched on.
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Complete the Process
- Click Next, and you’re done!
- Click Next, and you’re done!
Additional Resources
For more information on app events and how they’re used, You can learn more about app events here and app ads here.
Providing Vamp access to your Facebook SDK ensures your campaigns are fully optimized and measurable. For any further questions or assistance, please reach out to our support team.
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