Granting Vamp Access to Your Facebook Tracking Pixel

When executing paid media campaigns for your brand through influencer boosting or branded channels, Vamp may request ‘partner’ access to your existing Facebook tracking pixel. This access is essential for accurately measuring campaigns with conversion objectives, such as lead generation or sales, and maximizing results.

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What is the Facebook Pixel?

The Facebook pixel is a small snippet of code that should be placed across all pages of your website. It enables tracking of standard events such as:

• Lead: When a potential customer expresses interest.
• Purchase: When a customer completes a purchase.
• Purchase Value: The monetary value associated with purchases.

By recording these key actions and revenue, the pixel provides valuable insights into the effectiveness of your advertising campaigns.

How Does the Pixel Work?

When a customer sees a Facebook ad and subsequently visits your website to take action (e.g., making a purchase), the pixel is triggered and reports these events back to Facebook. This data allows Vamp to report on valuable outcomes from customers who engaged as a result of your advertising efforts.

Without the pixel, campaigns cannot be optimized effectively, as no outcomes are reported back to Facebook, potentially leading to missed results and a lower return on investment (ROI).

How to Grant Vamp Access to Your Pixel

To share access to the Facebook pixel, follow these steps as an admin of your brand's Facebook Business Manager:

1. Navigate to Business Settings:

   • Log in to your Facebook Business Manager.
   • Head to the Business Settings section.

2. Select Pixels:

   • Under Data Sources, choose Pixels.

3. Assign Partners:

   • Select the relevant pixel you wish to share access to.
   • Click on Assign Partners.
     
     
     

4. Enter Vamp’s Business Manager ID:

   • Input Vamp’s business manager ID: 1584182991890883.

5. Enable View Pixels:

   • Ensure that the View Pixels permission is switched on.

6. Complete the Process:

   • Click Next and finalize the assignment.
     
     

Additional Resources

For more information on the Facebook pixel and its functionality, you can learn more

here.

If you need assistance with setting up a pixel, please visit Facebook’s Help Centre for step-by-step instructions.

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By granting Vamp access to your Facebook tracking pixel, you enable us to optimize your campaigns and enhance their effectiveness, ensuring better results for your brand. If you have any questions or require further assistance, don’t hesitate to reach out to our support team!