Vamp Briefing Flow Overview

The Vamp platform offers a flexible briefing flow with three key steps to help you set up and manage your campaign. You can start at any step, depending on your needs.

1. Quote

This is where you set your campaign's budget and goals. The Quote step allows you to:

• Fill in your budget, campaign type, and content plan goal.
• View estimated performance based on your choices.
• Get a content split recommendation, helping you decide how to allocate content types for optimal results.
  
  

2. Creator Sample

This step allows you to select the right creators for your campaign. By filling in demographic details and keywords, you’ll see a subset of creators who match your criteria.

• Select creators that are a good fit for your brand.
• Vamp will handle the rest, streamlining the selection process for you.
  
  

3. Brief

Once your creators are selected, you’ll move to the Brief step. Here, you:

• Complete a briefing form that includes all the details creators need to produce content that meets your expectations.

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Bringing Your Own Creators

If you already have a set of creators you want to work with, simply choose the ‘CSV upload creators’ option. This will allow you to:

• Skip the Creator Sample step.
• Upload your creator list through a CSV file.
• Write a custom brief for these creators, defining platform details (e.g., TikTok or Instagram).

Once you upload the creators, they’ll receive an email asking them to download the Vamp app. After they’ve installed it, they can opt in to your brief directly via the app.