Briefing Creators for Video Content

When briefing creators for video content, providing clear and detailed information ensures you get the best quality content that aligns with your campaign goals. Below are key pointers to include when using the Vamp briefing form for video.

Content Requirements

Clearly specify the details of the video, including:

• Length: For example, "1 x video, 6-15 seconds"
• Style: What is the focus of the video? For instance, "showing you applying your eye cream."
• Ratio: e.g., "16:9" or "1:1" for square, etc.
• Orientation: Indicate if it should be filmed in portrait or landscape.
• Music Considerations: Mention any specific requirements like "royalty-free music" or other music-related instructions.

Example Brief:
"1 x video, 6-15 seconds showing you applying your eye cream. The ratio is 16:9, filmed in portrait with royalty-free music included. No voiceover or text overlay."

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Dos

Make sure creators follow these best practices:

1. Use Royalty-Free Music: Ensure copyright compliance (mandatory).
2. Shoot in Colour and Natural Lighting: Clear and visually appealing footage.
3. Resolution of 1080p Minimum: High-definition content.
4. Frame Rate of 24fps: Standard cinematic look.
5. Preferred Film Format: MP4 or .mov.
6. Shoot in Portrait: Especially for platforms like Instagram Stories or TikTok.

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Don’ts

Avoid these common mistakes:

1. Do Not Shoot on Smartphones: Ensure professional video quality (use dedicated cameras).
2. Do Not Include Text Overlay: Keep the content clean without on-screen text.
3. Do Not Include the Brand Logo: Unless explicitly requested, avoid any branding on the video.
4. Do Not Include Text Overlays: As mentioned, avoid distractions and keep the focus on the content.

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Key Questions for Video Briefs

1. Who will shoot your video?
   • Options: "I will shoot my content" or "My videographer will shoot the content."
2. Please provide a link to show us your / your videographer's previous video work.
   • This helps gauge the creator’s ability to produce high-quality content.

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Additional Recommendations

• Provide a Storyboard and/or Video Examples: Share visual references to help guide the creator in executing your vision. You can send this to the creator after the approval process.
• Use Free Text Questions: For flexibility and to capture any specific details the creator may need to know.

By being clear about your expectations and providing helpful resources, you can ensure that your video content aligns with your brand’s vision.