Viewing Instagram Post Analytics

For Instagram posts, you can access detailed analytics for each individual post to assess performance. The following data points are available:

Key Metrics for Instagram Posts

1. Unique Reach

   • The number of unique accounts that have seen the post.

2. Impressions

   • The total number of views on the post, including multiple views by the same account.

3. Engagement Rate

   • Calculated as (likes + comments + saves) / unique reach. This metric gives insight into how well the content resonates with the audience.

4. Likes

   • The total number of likes received on the post.

5. Comments

   • The total number of comments made on the post.

6. Saves

   • The total number of times the post has been saved by users.

How to Access the Data

To view the analytics for a specific Instagram post:

1. Navigate to the Report Page

   • Go to the Report page within the hub.

2. Click on the Talent's Post

   • Find and click on the relevant talent's post to view the detailed metrics associated with it.

By analyzing these metrics, you can evaluate the effectiveness of your Instagram posts and make informed decisions for future content strategies.