The Report Page in your Vamp dashboard provides a complete overview of your campaign’s performance, helping you evaluate how your content is performing across different platforms.
Why You’ll Love It
Understanding campaign performance is key to optimizing future campaigns. With the Report Page, you can:
-
Track performance across platforms
View results for Instagram, TikTok, and YouTube in one place. -
Measure key metrics
Analyze reach, engagement, and content output. -
Compare creator impact
Understand how many creators contributed and how content performed. -
Download campaign data
Export results for reporting and deeper analysis.
How to Access Campaign Performance
To view your campaign performance:
- Go to your campaign in the Vamp dashboard
- Navigate to the Report Page
- Use the platform tabs to switch between:
- TikTok
- YouTube
Platform-Specific Performance Metrics
Each platform provides tailored metrics based on how content performs natively.
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Unique Reach
Total number of unique users who saw your content -
Impressions
Total number of times your content was viewed -
Comments & Replies
Combined total of post/reel comments and story replies -
Live Content
Number of published content pieces -
Creators
Number of creators participating in the campaign
Learn more about Instagram content breakdowns:
TikTok
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Engagement Rate
Percentage of interactions relative to views -
Impressions
Total number of content views -
Likes
Total likes received -
Comments
Total comments received -
Shares
Total number of shares -
Live Content
Number of published content pieces -
Creators
Number of creators participating in the campaign
YouTube
-
Unique Reach
Total number of unique viewers -
Impressions
Total number of content views -
Engagement Rate
Percentage of interactions relative to views -
Likes
Total likes received -
Comments
Total comments received -
Views
Total video views -
Saved
Number of times content was saved -
Live Content
Number of published content pieces -
Creators
Number of creators participating in the campaign
How to Download Campaign Data
You can export your campaign data for reporting or further analysis.
To download:
- Go to your campaign page
- Click the “…” (more options) menu in the top-right corner
- Select Report CSV
This will download all data from content successfully linked to live campaign content.
Tips for Better Analysis
- Compare performance across platforms to identify where your campaign performed best
- Look at engagement rate alongside reach for a fuller performance picture
- Use CSV exports to build custom reports or share insights with stakeholders
Frequently Asked Questions
Can I download all campaign data?
Yes — all data linked to live content can be exported via CSV.
Why don’t I see data for some content?
Only content that has been successfully linked and is live will appear in reports.
Can I compare platforms in one view?
You’ll need to switch between tabs, but all platforms are accessible within the same Report Page.
What does “Live Content” mean?
This refers to content that has been published and is actively tracked within the campaign.
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