Viewing Instagram Story insights on Vamp

For each Instagram story in your campaign, the following data is available to help you analyze performance:

• Unique Reach: Number of unique accounts reached by the story.
• Impressions: Total views of the story.
• Story View Rate: Percentage of the creator's followers who viewed the story.
• Taps Forward: Number of times users tapped forward to the next story.
• Taps Backward: Number of times users tapped back to view the previous story.
• Comments & Replies: Total comments & replies to the story.
• Exits: Number of times users exited from the story.

How to Access Instagram Story Data

To view this data, navigate to the Report page in the Vamp hub and click on the talent’s story. This will display the metrics for each individual story post.