Paid Media on Vamp: Amplify Your Campaigns

With Vamp’s Paid Media services, brands can enhance their influencer campaigns by boosting content beyond organic reach. This add-on service helps increase engagement, reach a wider audience, and gain more insights into campaign performance.

Here’s an overview of the features, budgeting requirements, and steps to access Paid Media on the Vamp platform.

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Benefits of Paid Media on Vamp

Brands can:

• Opt for Paid Media After Campaign Launch: Purchase paid media services once a campaign is live, giving flexibility to decide after seeing the content.

• Utilise Remaining Campaign Budgets: Transfer leftover funds from your campaign wallet to use for Paid Media.

• Select Budget and Objectives from a Rate Card: Choose a budget that aligns with your campaign goals.

• Access Combined Reporting: View Paid Media results alongside organic content performance for a holistic view of campaign impact.

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Paid Media Budget Requirements

Minimum budgets are required based on currency:

Currency	Minimum Paid Media Budget
AUD, USD, GBP, SGD, EUR	5,000
IDR	80,000,000
JPY	700,000

Notes:

• Payment for Paid Media is always deducted from your wallet. If your wallet has insufficient funds, you will be prompted to top up.

• Paid Media spend is separate from campaign spend. To use leftover campaign budget for Paid Media, transfer funds to the wallet first.

• Funds are deducted in the same currency as the campaign.

• There are no restrictions on the number of Paid Media campaigns you can create.

• Paid Media is not available for Content-Only or Lite (Beta) campaigns.

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Briefing Requirements for Paid Media

When setting up Paid Media, you need to specify:

• Social Platform: Paid Media can only be applied to platforms listed in the campaign brief or selected during creator selection.

• Target Audience Location: Select one or multiple countries for your audience.

• Industry Category: Choose from:

  • Beauty

  • Fashion

  • Retail

  • FMCG

  • Tech

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How to Purchase Paid Media

1. From the Campaign Dashboard, click “Increase Performance.”
   
   
    

2. Start Your Paid Media Campaign: Select this option to begin the setup.
   

3. Select a Performance Goal: Choose one goal from the "Performance Goal" section, then click Submit.
   

4. Confirm Payment: Add your payment details and confirm your order.
   

5. Track Paid Media Performance: Go to the Reports tab and select Paid Media to view campaign status and results.
   

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New Features and Changes (as of 25 February 2025)

1. Free Text Field for Demographic Targeting
   Brands can provide detailed demographic information to improve audience targeting and ensure ads reach the most relevant users.

2. Budget Split by Country
   For campaigns targeting multiple countries, specify how the budget should be divided across markets for optimized performance.

3. Multiple URL Links for Ads
   Assign different URLs to specific creators if needed. This is useful for campaigns showcasing multiple products or landing pages. The number of creators boosted is limited by the total campaign budget.

4. Required End Date for Paid Media Campaigns
   Brands must now specify an end date for Paid Media campaigns, ensuring content is boosted only during the intended promotional period.

See demo here.

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Editing a Paid Media Campaign

To make changes to an existing Paid Media campaign:

1. Navigate to the Reports tab for the campaign.

2. Click Edit in the top-right corner.

3. Make adjustments and click Save to confirm changes.