When does the usage period start?
Influencer campaigns
- 60 days from the posting date for standard usage (standard inclusion)
- 12 months from the Date of Purchase for digital usage (purchase required). Learn how to purchase usage rights
Content campaigns
- 12 months from Date of content approval for digital usage (standard inclusion)
What is included in standard usage?
- 60 days of paid usage rights (starts from the date the content was originally posted) and applies only to the channel it was posted on. Paid formats refer to the social channels Creator Ads solution (Meta: Partnerships Ads, TikTok: Spark Ads)
- Organic reposting on the brand’s feed (must be the same platform for which the content was created). Learn how to download standard-resolution media from the platform here.
- The expiry date would show in the file name of the downloaded media. See example below:
What is included in Digital usage?
- 12 months of Digital Usage. Formats include: Website, eDM and paid advertising (social ads, digital ads, advertorials etc)
- Ability to download high-resolution media from the platform. Learn how to purchase usage rights here
- *Excludes digital OOH/Offline usage
What do I do if I'm seeking Digital OOH or offline usage rights?
- Please contact the Vamp help centre via the platform. This level of usage will need to be negotiated and purchased through Vamp.
What markets does it cover?
Content can be used without restriction in line with the tier purchased above.
Where can I post the content organically?
Under standard usage, the content can only be re-posted organically on the account that was specified in the Vamp brief (mandatory tags section). When digital usage is purchased, there isn't a limit to which account uses/posts the content.
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