Guidelines for Partnership Ads (PA) Collaborations

Partnership Ads (PA) allow brands to enhance their campaigns by running ads directly from a creator's handle. To ensure these ads are successfully set up in a brand’s Facebook Ad Manager, follow the requirements outlined below:

Requirements for Partnership Ads

1. Brand Tagging

   • Creators must tag the brand as a paid partner in their content (e.g., Paid Partnership with @examplebrand) to enable the brand to boost the post through Facebook Ad Manager.

2. Music Usage

   • If music is included, it must be sourced from Facebook’s royalty-free music library, specifically The Facebook Sound Collection.
   • Instagram content can now be boosted with copyrighted music, making it even easier to tap into trending audios and amplify your reach.

3. Content Restrictions

   • No Face Effects or Filters: Creators should not add any face effects or filters to their content before or after filming.
   • Stories: The carousel format cannot be used for story content.
   • Reels: Video length must not exceed 60 seconds.
   • Hashtags: Limit captions to a maximum of 30 hashtags.
   • Carousel Posts: Carousel posts (collections of images, videos, or mixed media) are not permitted.

4. Interactive Elements

   • A maximum of five interactive elements is allowed per piece of content (location sticker, hashtag sticker, tappable text, @mention sticker) or one countdown sticker.
   • For ads created without a pre-existing post, only polling stickers and swipe-up CTAs can be used. Existing feed posts cannot be shared as stories with additional elements.

5. Best Practices

   • For optimal performance, avoid using emojis, GIFs, music stickers, link stickers, polls, more than one sticker, and other complex creative tools.

Inputting Your Brief

When creating your brief on the Vamp platform, ensure that these guidelines are included so that creators are aware of all requirements upfront. If you need to share additional resources, feel free to provide a helpful article link regarding this link with creators.

Communication with Creators

When communicating with creators via app chat, confirm that the creators in your campaign are eligible for PA collaborations. Creators can verify their eligibility through the help article linked above.

By following these guidelines, you can effectively manage Partnership Ads, ensuring compliance and maximizing the impact of your collaborations with creators.