Vamp offers brands the ability to purchase and manage Digital Usage Rights for influencer-generated content. This feature can be accessed directly from the platform and provides flexibility for brands to extend their usage of content beyond the initial campaign period.
Purchasing Digital Usage Rights: Overview
Brands can purchase Digital Usage Rights for content from campaigns with this feature enabled. This can be done using tokens from their campaign budget or by accessing additional funds from their Digital Wallet.
Influencer Campaigns: Usage Rights Details
All Influencer Campaigns automatically include 60 days of Paid Usage Rights for the assigned social media channel. This means brands can use the influencer's content organically for 60 days without needing to specify additional usage rights in their briefs.
Extending Digital Usage Rights:
Once the 60-day period expires, brands can purchase 12 months of Digital Usage Rights. Here's how:
- After Content Approval: Once the influencer content is approved and uploaded, the option to purchase extended usage rights will appear.
- Buying the Rights:
- Navigate to the Report Page of your campaign.
- Click the "Buy" button for the content you want to extend.
- Follow the prompts to complete the purchase.
- Download Availability:
- After purchasing the 12-month Digital Usage Rights, the option to download the content from the platform will remain active throughout the 12-month period.
- Once this period expires, the download option will be disabled. To extend usage beyond the 12 months, brands will need to re-purchase the content.
Content-Only Briefs: Usage Rights Included
For Content-Only Briefs, 12 months of Digital Usage Rights are automatically included in the brief. This means that once the content is delivered, brands can download and use it for up to 12 months without any additional purchases required.
How to Download Content:
- All content from Content-Only Briefs will have downloads enabled on the Vamp Dashboard.
- You can access and download the content directly from the platform at any time within the 12-month usage period.
Key Considerations:
- Automatic Inclusion of Usage Rights: Influencer campaigns include 60 days of usage rights, while content-only briefs provide 12 months. No need to specify in briefs unless additional usage rights are required.
- Easy Purchase Process: With just a few clicks, brands can extend their content’s usage rights for 12 months directly from the campaign report page.
- Re-Purchase After Expiry: If you wish to continue using the content beyond the 12-month period, you will need to re-purchase the usage rights.
For more information or assistance with purchasing Digital Usage Rights, please contact our support team.
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