How to Purchase and Manage Digital Usage Rights

Vamp allows you to purchase and manage Digital Usage Rights for creator content directly within the platform. This gives you flexibility to extend how long you can use content beyond the initial campaign period.

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Why You’ll Love It

Managing Digital Usage Rights helps you:

• Extend the life of high-performing content
  Continue using top-performing assets beyond the campaign
• Maximize ROI
  Get more value from creator content
• Access content 
  Download and reuse assets directly from the platform
• Stay compliant
  Ensure usage aligns with agreed rights

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How Digital Usage Rights Work

Influencer Campaigns

• All influencer campaigns include:
  • 60 days of Paid Usage Rights (on the assigned social media channel)
• During this period:
  • You can use the content organically without purchasing additional rights

Content-Only Briefs

• Content-only briefs include:
  • 12 months of Digital Usage Rights by default
• This means:
  • You can download and use content for up to 12 months
  • No additional purchase is required

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How to Extend Digital Usage Rights

If you want to continue using influencer content beyond the initial 60 days:

1. Wait for Content Approval

• Once content is approved and uploaded, the option to extend rights becomes available

2. Go to the Report Page

• Navigate to your campaign’s Report Page

3. Purchase Usage Rights

• Click the Buy button on the content you want to extend
• Follow the prompts to complete the purchase

4. Access Your Content

• After purchasing:
  • You’ll have 12 months of Digital Usage Rights
  • Content will be available for download during this period

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Downloading Content

For Influencer Campaigns (After Purchase)

• Content becomes downloadable after purchasing extended rights
• Downloads remain available for the full 12-month period

For Content-Only Briefs

• Downloads are enabled automatically
• You can access content anytime within the 12-month usage window

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What Happens After Usage Rights Expire

• Once the 12-month period ends:
  • Download access will be disabled
  • Usage rights will expire
• To continue using the content:
  • You’ll need to re-purchase usage rights

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Key Considerations

• Automatic inclusion:
  • Influencer campaigns → 60 days included
  • Content-only briefs → 12 months included
• Flexible extensions:
  • Easily extend rights with a few clicks
• Re-purchase required:
  • Continued use beyond 12 months requires renewal
• Payment method:
  • Usage rights can be purchased using:
    • Campaign funds
    • Funds from your Digital Wallet

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Tips for Maximizing Usage Rights

• Identify top-performing content early
• Extend rights before the initial period expires
• Download and store content while access is active
• Plan usage across paid and owned channels

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Frequently Asked Questions

Do I need to include usage rights in my brief?
No — default usage rights are automatically included based on campaign type.

When can I purchase extended rights?
After content has been approved and uploaded.

How long do extended usage rights last?
12 months from the time of purchase.

Can I download content anytime?
Yes — within the active usage rights period.

What happens after 12 months?
You’ll need to re-purchase usage rights to continue using the content.