Guidelines for Spark Ads Collaboration with Creators

Spark Ads allow you to run ads directly from a creator’s TikTok account, helping you amplify authentic content while maintaining a native look and feel.

This guide outlines the key requirements to ensure your content passes TikTok’s ad review and performs effectively.

---

Why You’ll Love It

Using Spark Ads helps you:

• Scale high-performing creator content
  Turn organic TikToks into paid ads
• Maintain authenticity
  Ads run from the creator’s handle, increasing trust and engagement
• Improve performance
  Native-looking ads often outperform traditional brand ads
• Avoid approval delays
  Following guidelines ensures smooth ad review and activation

---

Key Requirements for Spark Ads

To ensure your ads are eligible and approved, align your creators with the following:

---

Spark Code (Authorisation Code)

• A Spark Code is required to run ads from a creator’s post
• You can find this in:
  • The deliverable window (Timeline or Reports page)
  • The CSV export of insights
• See demos on how to obtain the Spark Code here.

Tip: 
Always confirm the Spark Code is available before planning ad activation.

Music Usage

• Music must be sourced from the TikTok Commercial Music Library
• This ensures content is approved for paid usage

Caption Requirements

• Do not include URL links in captions
• Limit to one @brand mention
• Include #ad to disclose sponsored content

Video Length

• Videos must be 60 seconds or less

Branded Effects

• If using branded effects:
  • Content must be filmed without cuts or transitions

Content Guidelines

To avoid ad rejection:

• Avoid:
  • Dangerous or unsafe behavior
  • Swearing or sensitive language
• Ensure:
  • Content fits within safe zones (no important text cut off on different devices)

---

How to Set This Up in Your Campaign

Include Requirements in Your Brief

When creating your campaign brief:

• Clearly outline all Spark Ads requirements
• Ensure creators understand:
  • Music limitations
  • Caption rules
  • Content restrictions

Align Early with Creators

• Confirm creators are:
  • Familiar with Spark Ads
  • Able to provide a valid Spark Code
• Address requirements before content is created to avoid rework

---

Tips for Better Performance

• Keep content simple, clear, and native to TikTok
• Prioritize authentic storytelling over polished ads
• Avoid overloading content with text or effects
• Review content carefully before approval to ensure ad eligibility

---

Frequently Asked Questions

Where do I find the Spark Code?
In the deliverable window (Timeline/Reports) or via CSV export.

Why was my Spark Ad rejected?
Common reasons include:

• Unapproved music
• Caption violations (e.g. links)
• Content not meeting safety guidelines

Can creators use trending sounds?
Only if they are available in the Commercial Music Library.

Do creators need to include #ad?
Yes — this is required for disclosure and compliance.