Engaging Creators and Reviewing Content

Collaborating effectively with creators is key to producing high-performing, authentic content. This guide outlines how to work with creators, review submissions, and provide feedback that improves outcomes without limiting creativity.

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Why You’ll Love It

A strong collaboration approach helps you:

• Get more authentic content
  Creators perform best when they can express their style
• Improve campaign performance
  Content that feels natural resonates better with audiences
• Streamline the review process
  Give clear, actionable feedback that speeds up approvals
• Maintain brand consistency
  Ensure key messaging and requirements are met

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How to Work Effectively with Creators

Give Creators Creative Freedom

Creators know their audience best. To get the strongest results:

• Let them lean into their style
  (e.g. humor, storytelling, aesthetic)
• Avoid overly rigid briefs
  Over-direction can lead to forced, less engaging content
• Trust their platform expertise
  They understand what performs well on their channels

Focus Feedback on What Matters

While creative freedom is important, there are key areas where guidance is essential:

• Hashtags → Ensure correct campaign tags are used
• Product messaging → Include key features or benefits
• Campaign hooks → Highlight required headlines or CTAs
• Brand guidelines → Logos, fonts, visual rules
• Tone of voice → Define acceptable language
• Legal requirements → Ensure compliance
• Music usage → Confirm appropriate and approved audio

Avoid Over-Restricting Creators

Unless critical to the campaign, avoid controlling:

• Filming location
• Clothing choices
• Tone or delivery style
• Editing approach
• Music style
• Humor or creative direction

Tip:
Overly detailed restrictions can reduce content quality and authenticity.

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How to Review Content

Step 1: Go to the Requires Review Tab

• Open your campaign
• Navigate to the Requires Review tab

Step 2: Select Content

• Click on a submission to open:
  • The content preview
  • Proposed caption (if applicable)
• Content type is shown in the preview window

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How to Approve Content

Approve

If the content meets your requirements:

1. Review content and caption carefully
2. Click Approve

This notifies the creator to proceed with posting within their assigned timeline.

Important:
Approval cannot be undone — double-check before confirming.

Approve with Minor Changes

If only small caption edits are needed:

1. Edit the caption directly in the feedback section
2. Click Approve

The creator will be notified of the updates.

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How to Request Changes

If revisions are needed:

Step 1: Click Reject

• Select Reject to provide feedback

Step 2: Provide Clear Feedback

Use structured, actionable feedback such as:

• Brief requirements
  Highlight what wasn’t followed
• Caption edits
  Provide corrected text directly
• Music feedback
  (e.g. inappropriate language)
• Voice-over adjustments
  (e.g. incorrect offer or CTA)
• Text overlay changes
  (e.g. branding, spelling, timing)

Step 3: Request Changes

• Click Request Changes
• Your feedback will be sent to the creator automatically

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Tips for Better Feedback

• Be specific and actionable
• Reference the original brief when requesting changes
• Focus on key fixes, not personal preference
• Keep feedback concise to avoid confusion

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Communication After Feedback

• Monitor chat notifications after submitting feedback
• Creators may ask clarifying questions
• Respond promptly to keep the revision process moving

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Best Practices for Strong Campaigns

• Balance creative freedom + clear requirements
• Approve efficiently to avoid delays
• Keep communication open and collaborative
• Focus on outcomes, not micromanagement

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Frequently Asked Questions

Can I edit content after approving it?
No — approval is final, so review carefully before confirming.

What if the content doesn’t match the brief?
Use the Request Changes option and provide clear feedback.

Should I control how creators film their content?
Only when necessary — too many restrictions can reduce performance.

What’s the best way to give feedback?
Be clear, concise, and tied to campaign requirements.